Your ads aren’t failing because of targeting.
They’re failing because people don’t stop scrolling. The feed is full of AI-generated everything, and it all looks the same.
One custom visual. If CTR doesn’t improve, you keep it and pay nothing.
Only available where the numbers hold up. Take the test below to see if you’re a fit.
Coaching client, after her first visual creative
Why your CTR is stuck
Stock photos and corporate polish were already a problem. Now, everyone and their mother is also using AI to produce creative at scale. Which means nobody stands out and the market is flooded with stuff that’s completely ignorable.
And even when you manage to stand out, it doesn’t last. Most ads are losing steam within two weeks. The algorithm sees the falling engagement and starts charging you more for the same impression. So the problem isn’t just getting noticed. It’s staying noticed. That means you need creatives that do two things: stop the scroll, and be memorable enough that one impression is enough.
Why this works (and why I can do it)
In under two years I grew from 0 online followers to over 300k. I never posted anything other than visuals. No reels. No talking-head videos. No AI slop. No viral hook templates. Never chased any trends. Just hand-drawn visuals.
And I’ll be honest, I slept on what that meant for ads. The thing that stops someone mid-scroll on Instagram is the same thing that makes someone click on an ad. Took me a while to realise, but the results speak for itself.
I’ve been consistently hitting CTRs above 3% on my own ads, and I’ve been able to double clients’ CTRs. That’s not a guarantee it works for you. And if you don’t know my account or what I make, go check my Instagram first. If you think there’s a match, come back and do the test below to see if it’s a good fit.
Check my Instagram →P.s. I genuinely want this to be a win-win. It’s normally a super dumb move to send someone to another page on your sales page. But because demand is high, I want clients that believe in this and I only take on clients where the numbers below hold up.
How it works
First creative is pay for performance: you only pay if CTR improves. From there, $500 per creative.
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1
Take the test below
Put in your numbers. If the math holds up, the test gives you a green light and a button to continue. Steps 2-5 only apply if you pass.
- If you pass the test
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2
Hit the button and email me your numbers
The button pre-fills the calculator results. Add your website, your social media, and anything else you think I’d need to get cooking. More info = better creative.
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3
I develop one
I pick the strongest concept and build a custom visual around it. Delivered within 5-7 business days.
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4
You run it for two weeks
Test it against what you’re currently running.
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5
Pay only if CTR goes up
CTR improved? You pay $500. It didn’t? The visual is yours. No invoice.
See if you’re a fit
Put in your numbers. We’ll tell you if the economics work, and only then show you how to get started.
What could better creative mean for you?
Uses link-click CTR (not all-clicks CTR). Assumes $25 CPM.
