Licensing and use of my visuals

The simple guidance: saving my visuals for yourself is always free. Sharing them is free with proper credit. Implementing them as part of your work requires a license.

The key question is: are you sharing it, or implementing it? Sharing means passing it along — posting it online, reposting it so others can discover it, sending it to a friend with a “look at this.” That is free, as long as my name and a path back to my work are clearly visible. Implementing means my visual is doing a deliberate job inside your practice, your classroom, or your sessions. You are not pointing people to my work — you are using my work to support your own. That always requires a license. If you’re ever unsure, reach out before using.

Overview
License Price Right for you if…
🌐 Free
Free You are sharing my work, not implementing it as your own
🖨️ Personal
€9.99 You want a high-res file to print for yourself
🏫 Classroom / Educational
teachers, non-commercial educational settings
€24.99 You want to display it in a classroom or educational setting
💼 Professional Use
therapy, coaching, courses, website
€49.99 You use it in paid or commercial contexts
🏢 Organization License
Contact me You want to use it across a team, school, or company

The license determines how you may use it. Click any row to jump to the details.

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Better value as a collection

License details

🌐 Free — Sharing

Free

For anyone passing my work along — online or offline — with clear credit

Included
  • View and enjoy any visual on my social channels
  • Share or repost on any platform — personal or business — with a tag or mention
  • Share in closed platforms (intranets, Slack, newsletters) with my name, handle, or website clearly visible
  • Screenshot or save for your own personal inspiration — wallpaper, personal folder, private reference
Not included
  • Implementing my work as part of what you teach, practice, or offer — that is not sharing, that is implementing
  • Sharing without clear attribution — if there is no visible path back to me, a license applies
  • Displaying it in front of a specific audience as a deliberate part of your session, class, or presentation
Credit requirement: on social media, tag @growthbyvisuals or mention growthbyvisuals.com. In closed platforms where tagging is not possible, include my name and Instagram handle or website visibly alongside the image. Do not crop, edit, or remove any watermark or branding before sharing.
Browse all visuals on Instagram →

🖨️ Personal

€9.99

Per visual · Personal use only · Non-transferable

Included
  • High-resolution files for print and digital use
  • Print for personal use — home, journal, vision board
  • Private, non-commercial use only
Not included
  • Display in any shared, public, or educational setting
  • Use in paid or commercial environments
  • Sharing the file with others
Browse visuals — select Personal license on the product page →

🏫 Classroom / Educational

€24.99

Per visual · One teacher, one setting · Non-commercial and educational use only

Included
  • Everything in Personal
  • Display in your own classroom or non-commercial educational setting — one teacher, one room
  • Use in non-commercial school or academic contexts only
Not included
  • Use in paid or commercial environments
  • Multiple classrooms or school-wide display
  • Sharing the file with others
Credit requirement: the watermark on the visual is sufficient for printed use. In digital formats such as presentations or slides, please add a source credit in the footer or a footnote: Hidde Douna / Growth by Visuals.
Browse visuals — select Classroom / Educational license on the product page → Or get 20 visuals at once with The Visual Playbook Collection →

💼 Professional Use

€49.99

Per visual · One individual only · Non-transferable

Included
  • Everything in Personal and Classroom
  • Display in a professional environment — therapy office, coaching space
  • Use in client presentations and webinars
  • Feature on your professional website or social channels
  • One individual only — non-transferable
Not included
  • Use in paid courses, paid webinars, or any product others pay to access
  • Redistribution or sharing the file with others
  • Use by multiple people or within a team
  • Reselling or sublicensing
  • Paid advertising of any kind
Credit requirement: whenever the visual appears in a public-facing context — website, course, presentation — please credit Hidde Douna / Growth by Visuals as the source. The watermark must remain visible and intact. You may not remove, crop, or obscure the branding.
Browse visuals — select Professional Use license on the product page → Or get 20 visuals at once with The Visual Practitioner Collection →

🏢 Organization License

Pricing on request

For schools, companies, and teams

Included
  • School-wide or building-wide use — hallways, staff training, assemblies
  • Corporate environments — workshops, internal comms, office display
  • Multi-person use within coaching practices or wellness organizations
  • Framework alignment documentation for schools (CASEL, UDL, WIDA, MTSS)
Not included
  • Redistribution outside the licensed organization
  • Reselling or sublicensing to third parties
Credit requirement: Hidde Douna / Growth by Visuals must be credited in any public-facing use. The watermark must remain visible and intact on all versions. Internal use — a poster on an office wall — does not require active crediting, but the watermark must remain on the image.

Restrictions

What is never permitted

No license — paid or free — grants the following rights. These require a separate written agreement with me.

Commercial exploitation

  • Running paid advertisements featuring the visual — Meta, Google, YouTube, or any platform
  • Creating and selling merchandise using the visual — prints, clothing, phone cases, or any product
  • Reselling, sublicensing, or redistributing the visual or file in any form
  • Including the visual in a product, template, or download that others can purchase or access

Derivative and AI use

  • Modifying, remixing, or creating derivative works based on the visual
  • Adding your own logo, branding, or watermark to the visual — this is strictly forbidden without a specific written license
  • Removing, cropping, or altering any watermark or branding
  • Using the visual as training data for AI models or any machine learning application
  • Tracing, recreating, or closely imitating my illustration style for commercial purposes

Broadcast and media use

  • Use in television, film, streaming content, or YouTube video ads
  • Press or editorial publication without prior written permission
  • NFT creation or any blockchain-based tokenization of the visual

Organizational overreach

  • Using a Personal, Classroom, or Professional license across multiple people or locations
  • Use by a third-party agency or contractor on behalf of their own clients

Quick reference

Not sure which applies to you?

Screenshotting a visual to use as your phone wallpaper Free, always
Saving a visual to a personal folder for your own inspiration Free, always
Sharing on LinkedIn, Facebook, or any social platform with a tag or mention Free with credit
A business account reposting my visual on social media Free with credit
Sharing on a work intranet, Slack, or internal newsletter with my name and handle clearly included Free with credit
Sharing internally without attribution — no name, no handle, no link License required
Printing it for your bedroom wall or journal Personal — €9.99
A teacher displaying it in her classroom Classroom — €24.99
Displaying it in your therapy office or coaching space Professional Use — €49.99
Showing a saved visual to coaching clients or using it in your sessions Professional Use — €49.99
Featuring it on your professional website Professional Use — €49.99
Using it in a paid online course or webinar Contact me
Rolling it out across your school, company, or team Organization License

Still not sure?

Just ask. I’d rather you reach out than guess wrong. I’m always happy to find the right arrangement.

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